COLLABORATIONS
Client: FRESHLY
Project: store image design
Year: 2020
Client: various
Project: counter design
Year: 2020
SAFIYA VI &
STORE IMAGE
Client: SAFIYA
Year: 2015
Location: all main cities in China
Creation of a new store design image, which has been rolled out in several department store locations in the main cities of China.
This concept is based on Safiya Spanish heritage, inspired to Barcelona Modernism and enhanced with a design studio twist. Colorful tiles and stained glasses together with metallic frames.
Highlight of this new image is the multiple display system which allow to showcase a big amount of product in a limited space, while distinguishing the collections.
Items:
- store concept design (department store corners)
- showroom design
- technical design
- brand book
- VM guidelines
- logo design and VI design
Since 2015 I am actively collaborating with the design studio Culdesac, for which I direct the projects based in Asia.
Highlights:
- creativity: a group of creative minds with several skills from different backgrounds
- Asian market experience: always up to date with the latest trends in interior design and retail experience for the Asian customers (research done in Shanghai - Seoul - Tokyo)
- wide range of clients: from luxury to premium to mass market brands, the team has the ability to deal with different needs and styles.
CONLIA VI &
STORE IMAGE
Client: CONLIA
Year: 2018-2019
Location: all main cities in China
Creation of a new store design image, which has been rolled out in several shopping malls across Mainland China.
Conlia Home is inspired to a minimalist aesthetic, fusing together Chinese traditions and modernity. The store environment is inspired by a home and divided into "moments".
Deliverables:
- store concept design (department store corners)
- technical design
- brand book
- VM guidelines
- logo design and VI design
OTHER PROJECTS
BY CULDESAC
