ELENA BERETTA

I am a creative and passionate branding & retail strategy director, with with a comprehensive background in the fashion industry. 

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Thanks to 12 years working in Visual Merchandising & Retail Store Design Strategy, I have a proven track record of successful design solutions covering the entire in-store experience, including stores, pop-up stores, window displays, and merchandise presentations. Result-oriented, and always focused on delivering a consistent brand communication across the different touch points.

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I have been living in Beijing and Hong Kong for almost two decades, gaining a deep knowledge of Chinese language, culture and traditions, as well as its fashion and retail market.